Introducing Your Partnership
A common practice among many companies is to join up with another company when it comes to marketing and sales to help promote both businesses.
Sometimes a company will try to find another one that works well with their particular products. This connection might be very specific, such as two different types of food stores or clothing stores, or this might be very broad, such as two different types of entertainment stores joining forces.
No matter what the companies are about the end result is stronger marketing. There are several ways you can get these partnerships to improve your marketing. A common practice is to have two different sales designed to improve business for each companys off seasons. During the busy season for one company theyll have a sale that encourages people to go to the other store during their slow period. This makes sure that both companies maintain stronger sales throughout the year.
Another added bonus is the savings you can get on marketing by sharing the cost of them. Many forms of printing like offset printing allow you to get large savings by increasing the size of your order. This gives each company a chance to maximize their profits by reducing costs on marketing material.
But what good is any of this if you arent letting people know about your partnership? Ive encountered stores before who had joined up months before but never really pushed it in their marketing, or had low exposure.
Heres a good idea: get some greeting card printing done as soon as you join up and send them to both of your customer bases. Tell your customers what youre doing and let them know that they can get better savings by shopping at both stores. You can add that greeting card printing in your larger than normal marketing orders where youre already saving money, meaning you wont even have to spend that much more to do it.
Now you make sure everyone knows whats going on so theyre well aware of the additional savings they can get by going to both places.
To get the most out of something like this I would also introduce your partnership with a joint sale right from the beginning. This should be the focus of the greeting card where people can get a particularly good deal if they buy something from both stores.
Maybe you can reward them if they bring in their receipt from the other
store, giving them additional deals. You might even print off coupons on your receipts for the other store, so even people who didnt get the greeting cards will still be able to see the sale, and be encouraged to check the other store out.
Consider the possibilities for your business and the potential bonuses for your marketing.
By: charen smith
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